Oh boy, life sure has been difficult for Facebook founder Mark Zuckerberg lately, and I am sure we’re all shedding a tear for him.

Well, at least someone who could set fire to over six hundred million in net worth and still be worth several billion dollars.

Zuckerberg and the Facebook monolith has been under fire for a litany of reasons lately and with good reason. Data breaches, open censorship and congressional hearings have plagued the company in the recent year.

But perhaps the most enduring controversy that hit Facebook involved British analytics firm Cambridge Analytica, which was able to access and utilize personal details of at least 87 million users. All of that personal data was then used to aid political campaigns, including Donald Trump’s successful presidential bid in 2016.

Suffice to say, people were livid with Facebook.

As a result Zuckerberg has been scrambling with attempts at damage control to save the reputation of his company.

Unfortunately for Zuckerberg, the Cambridge Analytica scandal is back in full-force and the details paint a grim picture.

According to multiple outlets, including CNN and Daily Mail UK, the British Parliament has obtained a set of internal Facebook documents that the company has allegedly fought to keep the public from knowing about.

Now I don’t like peddling conspiracy theories, but generally speaking, people don’t try to hide something if said thing is good. And a company like Facebook needs all the good publicity it can get right now.

So right off the bat, it’s readily apparent that Facebook is hiding something bad.

The cache of documents purportedly contain troves of information, including “claims about the company’s alleged disregard for user privacy, and the claim that Zuckerberg devised a plan that forced Facebook’s rivals, or potential rivals, out of business,” per CNN.

This whole ordeal stems from a lawsuit filed by tech company Six4Three in California.

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